Danone SADanone is being investigated by Poland's UOKiK over shrinkflation and unclear product quantity information.
Poland's competition watchdog, UOKiK, is investigating Danone, Mondelez International, Nestlé, and Unilever over potential "shrinkflation" practices, examining whether they clearly inform consumers about reductions in product quantity or weight when packaging stays the same. The review covers food, cleaning, and personal care products sold in Poland, assessing if the companies' product information could mislead consumers into believing pack sizes have not changed. UOKiK president Tomasz Chróstny said that reducing weight without changing price effectively means consumers pay more, making price comparisons harder and undermining trust. The move follows an April ruling by the Court of Justice of the European Union in Case C-301/25, which confirmed that even compliant products can be assessed for misleading practices under unfair commercial practice rules. If evidence of consumer deception is found, UOKiK may open formal proceedings. Mondelez's Polish business confirmed cooperation with the regulator. This action follows France's 2024 rules requiring retailers to display notices when products shrink in size.
Danone SADanone is being investigated by Poland's UOKiK over shrinkflation and unclear product quantity information.
Mondelez International IncUOKiK is investigating Mondelez over shrinkflation practices that may mislead consumers about pack sizes in Poland.
Nestle S.A.Nestlé is subject to the UOKiK investigation into shrinkflation and possible consumer deception in Poland.
Unilever PLCUnilever is among the companies under UOKiK probe for potentially misleading consumers via shrinkflation on its products in Poland.