Celsius Holdings IncTexas AG investigation into marketing to children and potential securities fraud

Pomerantz LLP is investigating claims on behalf of investors of Celsius Holdings, Inc. The investigation concerns whether Celsius and certain of its officers and/or directors have engaged in securities fraud or other unlawful business practices. On June 4, 2026, Texas Attorney General Ken Paxton announced an investigation into Celsius over concerns that its high-caffeine energy drinks are being marketed to children and teens, specifically examining whether Celsius and its subsidiary Alani Nutrition violated the Texas Deceptive Trade Practices Act by misrepresenting product safety. Following the news, Celsius’s stock price fell $2.26 per share, or 7.53%, to close at $27.75 per share on June 4, 2026.
Celsius Holdings IncTexas AG investigation into marketing to children and potential securities fraud