Pony Express, a Nebraska-based convenience store chain, has launched the Pony Express Rewards app using Liquid Barcode's platform, the tech company announced last week. The app, which is live now, includes Pony Express' points-based loyalty program, a rewards shop where customers can redeem their points, daily games and club cards. Customers at Pony Express' three locations in Iowa and Nebraska can earn 10 points for every $1 spent in store, five points per gallon of fuel purchased and eight points per $1 spent on tobacco products, and can also win points and other prizes via daily games. The program also offers beverage club cards with a buy-10-get-one-free offer on coffees and energy drinks and buy-five-get-one-free on fountain drinks. Nicolette Mayfield, senior manager for retail operations with Pony Express, said the chain found in Liquid Barcodes a partner that could cover all of its loyalty needs with a full-service platform.
