PROYA, the flagship brand of Proya Cosmetics, has partnered with Ulta Beauty, the nation's largest beauty retailer, to join its global prestige skincare lineup. This November, PROYA will launch its Advanced Firming and Original Repair collections in 400 Ulta Beauty stores nationwide and online at Ulta.com. The collaboration marks a significant milestone in PROYA's global expansion, bringing its science-led skincare philosophy to U.S. consumers. Yuli Cai, Head of PROYA's Overseas Business, said the partnership represents an important step in building PROYA as a global beauty brand grounded in quality, scientific innovation and long-term growth. The brand aims to leverage Ulta Beauty's nationwide store footprint and millions of Ulta Beauty Rewards members to cultivate deep consumer trust across the U.S. and build replicable retail partnership models for future expansion into Western Europe and other global markets.
Ulta Beauty IncPROYA's launch in Ulta Beauty stores expands Ulta's prestige skincare offerings, potentially attracting new customers.
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Proya Cosmetics Co Ltd Class APROYA partners with Ulta Beauty to launch in 400 U.S. stores, marking a significant milestone in global expansion.
