Prudence Foundation, the community investment arm of Prudential, launched Levela, a free educational app designed to improve financial literacy among young adults in Asia and Africa. The app targets Gen Z users and early-career professionals with bite-sized lessons on budgeting, debt management, insurance, and fraud prevention, and is available in six languages with an offline version for underserved communities. Levela debuts in the Philippines before expanding to seven additional markets—Indonesia, Malaysia, Thailand, Vietnam, Cambodia, Ghana, and Zambia—later this year. Developed with the Center for Financial Inclusion at Accion, the modules are research-backed and include a Shariah-compliant version in Bahasa Malaysia.
Prudential plcPrudential plc's foundation launches Levela app to boost financial literacy.
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Prudential Financial, Inc.