PUMA Chief Commercial Officer Matthias Baeumer has chosen to leave the Management Board for personal reasons, with CEO Arthur Hoeld temporarily taking direct control of the sales organisation. The leadership change comes as PUMA shares trade at €22.36, down 12.76% over 30 days and 20.77% over 90 days, with a 5 year total shareholder return down 76.11%. The most followed valuation narrative pegs fair value at €29.36, implying the stock is 24% undervalued, hinging on whether PUMA's reset away from mass merchants and its China partnership can lift gross margin and EBIT. That reset has already been linked to currency adjusted sales declines and inventories of around €2.1b, so slower cleanup or weaker sell through could challenge the bullish case.
PUMA SEChief Commercial Officer Matthias Baeumer leaves the Management Board, a leadership change at PUMA amid a 76% five-year shareholder return decline.
