Quanjude held its 162nd anniversary celebration in Beijing on July 19. A plaque-honoring ceremony was conducted, led by Zhou Yanlong, Party Secretary, Director, and General Manager, with participation from over a hundred stores nationwide and overseas. Eight signature market bestsellers from its four time-honored brands were introduced, along with the new cultural and creative product 'Beautiful Duck' and its series, forming the 'Good Duck Good Workshop' cultural and creative scene matrix. Zhou Yanlong stated that over the past year, the group has explored a 'plus dining' development path, promoting the integration of dining with culture, commerce, tourism, sports, exhibitions, and agriculture. It has extended small and medium-sized stores into diverse consumption scenarios such as transportation hubs and exhibition venues. Going forward, it will advance a dual-engine strategy of 'dining plus food' and lay out an international track.
China Quanjude Group Co LtdUnveiled new products including 'Beautiful Duck' and cultural creative series, and launched 'Good Duck Good Workshop' scene matrix.