Reddit, Inc.Reddit may lose $60M annual licensing fee and traffic from Google Search, hurting ad revenue.
Reddit is considering ending Google’s access to its content for AI use as the two companies negotiate a renewal of their 2024 data-licensing agreement worth roughly $60 million a year, the Wall Street Journal reported on July 22. Reddit shares fell 8.7% after the report, their worst session since March. The social media platform is concerned that Google’s AI-generated answers reduce traffic to Reddit, undermining its advertising business, which generated $625 million of its $663 million in first-quarter revenue. Walking away would cost Reddit the licensing fee and potentially fewer referrals from Google Search, while Google would lose a valuable source of human-generated answers. Hedge fund interest in Reddit remains notable, with 70 funds holding the stock as of March 31, though short interest stood at 12.34% of float as of mid-July, reflecting persistent valuation doubts.
Reddit, Inc.Reddit may lose $60M annual licensing fee and traffic from Google Search, hurting ad revenue.
Alphabet Inc Class CGoogle may lose access to Reddit's content for AI training, reducing a valuable data source for its AI products.