Reddit Outpaces Meta in Digital Advertising Growth

Earnings
โดย Zacks Investment Research·US·Read original
Summary · why it matters

Reddit's advertising revenue surged 64% year over year to $762 million in the second quarter of 2026, outpacing Meta Platforms' 27% growth to $59.4 billion. Reddit's AI-driven ad suite Max saw advertiser usage grow more than 60% from the first quarter and campaign revenues rise over 150%, while scaled channel revenues doubled and active advertisers grew more than 70%. Meta's AI investments boosted ad clicks by 8.3% and conversions by 15.7% on Facebook, and its Advantage+ solutions reached an annual revenue run rate of more than $75 billion. Reddit expects third-quarter revenues between $860 million and $870 million, representing 47% to 49% year-over-year growth, while Meta faces margin pressure from heavy AI infrastructure spending and losses at Reality Labs. Year to date, Reddit shares have fallen 28.4% and Meta shares 13.8%, with Reddit trading at a forward price-to-sales of 7.78 times versus Meta's 5.06 times.

Impact on stocks 2

Communication Services · 1 stocks
Reddit, Inc.
RDDT
▲ PositiveDemandrelevance

Reddit's advertising revenue surged 64% with strong growth in AI-driven ad suite Max, active advertisers, and scaled channels, and Q3 guidance indicates continued growth.

Artificial Intelligence · 1 stocks
Meta Platforms Inc.
META
▼ NegativeCapitalrelevance

Meta faces margin pressure from heavy AI infrastructure spending and losses at Reality Labs, with shares down 13.8% YTD.

Theme Impact 1

Related news

2

Morgan Stanley Lifts Accenture Price Target to $175 as Wall Street Splits on AI Growth

Morgan Stanley raised its price target on Accenture to $175 from $130 on September 14, sending the shares up more than 6% in afternoon trading even as the firm reiterated its Equal weight rating. UBS maintained a Buy rating with a $275 price target, citing confidence in Accenture's AI positioning and acquisition strategy, while Wells Fargo downgraded the stock to Equal Weight on concerns that macroeconomic pressures could weigh on fiscal 2027 growth expectations. Accenture has formed a joint business group with Google Cloud to deploy AI engineers across enterprise clients, and it continues to add specialized capabilities through acquisitions. Hedge fund holdings in Accenture rose to 69 in the second quarter from 64 in the first, with Pzena Investment Management increasing its stake 114% to more than 5.1 million shares, AQR Capital Management raising its position 245% to roughly 3.7 million shares, and Greenhaven Associates establishing a new position of around 3.4 million shares. Short interest, however, rose almost 9% from the previous reading to 3.81% of the public float as of August 31, with five days to cover.
Insider Monkey·7hRead more →

Meta Acquires AI Startup Stilla.ai to Bolster Business Agent

Meta Platforms acquired AI startup Stilla.ai on September 9, a move aimed at strengthening its agentic AI capabilities and opening new monetization beyond advertising. The company plans to integrate Stilla.ai's team and technology into Meta Business Agent, which helps businesses interact with customers across its platforms. Longer term, Meta envisions customers using AI agents to inquire about products, discuss pricing, and potentially complete purchases without leaving its ecosystem, creating an AI-driven commerce layer across Facebook, Instagram, Messenger, and WhatsApp. Meta cautioned that Stilla.ai remains a small startup and the deal is unlikely to materially affect revenue or earnings per share in the near term, with infrastructure, product development, and integration needed before meaningful transaction-related revenue emerges. According to the Insider Monkey Database, 254 hedge funds held positions in Meta during the second quarter, down from 262 at the end of the first quarter, while short interest stood at approximately 1.13% of outstanding shares, or roughly 28.81 million shares, as of August 31.
Insider Monkey·7hRead more →
2

OpenText Partners With Cohere on Trusted AI for Governments

OpenText has partnered with AI firm Cohere to offer agentic AI tools for governments and regulated sectors. The collaboration focuses on trusted deployment of AI agents that work with sensitive enterprise data in tightly controlled environments. Both companies plan to provide customers with flexible implementation options, including private and hybrid setups to meet security requirements. Open Text, a California-based software provider with a market value of about $5.6b, focuses on data management tools that help large organisations handle and govern information across regions where compliance rules for AI and data use are especially tight. The partnership sharpens the AI execution pillar of the Open Text story by connecting the firm's data and compliance layers to a deployable agent platform built for governments and banks, though it also adds integration complexity on top of ongoing restructuring and legacy-to-cloud transitions.
Simply Wall St·8hRead more →