e.l.f. Beauty shares hit their highest level since November after the company announced that its rhode beauty brand will launch at Sephora across Europe on September 30, following its U.S. and Canada rollout last year. The Hailey Bieber-founded brand, acquired by e.l.f. Beauty in 2025 for $1 billion, has become the company's primary revenue growth engine, posting 36% sales growth in the fiscal first quarter. To build anticipation, rhode hosted events including a beach club in Mallorca and a summer station tour in Amalfi and Copenhagen. e.l.f. Beauty shares rose more than 4% on Monday.
ELF Beauty Incrhode brand launching at Sephora across Europe on September 30 expands distribution and end-customer reach, following its US/Canada rollout.
