Apple Inc.Rising memory chip costs may force Apple to raise iPhone prices, potentially hurting demand.
Baird tech strategist Ted Mortonson warned that rising memory chip costs could push Apple to increase iPhone prices, potentially impacting demand among lower-income consumers. He noted that memory price hikes are already hurting PCs and handsets, with PC shipments down about 15% and handsets down about 12%. Mortonson said portfolio managers are growing cautious on Apple at current levels because the memory increase will likely raise the price of the upcoming iPhone 18. He added that the bottom 70% of the population may struggle to afford an upgrade in the current inflationary environment. Separately, Mortonson commented on China's approval of Apple's on-device AI servers, calling it a meaningful win but questioning why Apple is relying on Google to power Siri rather than its own technology.
Apple Inc.Rising memory chip costs may force Apple to raise iPhone prices, potentially hurting demand.
Alphabet Inc Class CArticle questions why Apple relies on Google for Siri AI, but no direct impact on Alphabet.