Robinhood Markets IncRobinhood launches Trump Accounts app, enabling it to administer tax-deferred investment accounts for children, driving new customer acquisition and assets under management.
Robinhood Markets Inc. has made its Trump Accounts app available to eligible U.S. families ahead of the program's official launch on July 4. The app allows parents and guardians to activate tax-deferred investment accounts for children under 18 with a valid Social Security number, with children born between 2025 and 2028 qualifying for an initial $1,000 contribution from the U.S. Treasury. Additional annual contributions from family, friends, and employers are capped at $5,000. The accounts, created under President Donald Trump's 'One Big Beautiful Bill Act', are designed to invest primarily in low-cost U.S. stock index funds and ETFs, with beneficiaries generally unable to access the money until age 18. Robinhood and The Bank of New York Mellon Corp. were selected by the Treasury Department in April to help administer the program, and Treasury Secretary Scott Bessent said nearly 6 million children had already enrolled ahead of the nationwide rollout.
Robinhood Markets IncRobinhood launches Trump Accounts app, enabling it to administer tax-deferred investment accounts for children, driving new customer acquisition and assets under management.
The Bank of New York Mellon CorporationBNY Mellon selected as administrator for Trump Accounts program, likely to generate fee income from managing accounts.
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