Roku IncCFO sold shares under a 10b5-1 plan, but the pending acquisition at a premium is the main event; no clear directional impact from the sale itself.

Roku CFO and COO Dan Jedda sold 7,000 shares of Class A Common Stock on July 15, 2026, for approximately $993,300 at a weighted average price of $141.90 per share. The transaction was executed under a Rule 10b5-1 trading plan and reduced his direct holdings by 9% to 72,963 shares, valued at $10.46 million based on the same day's closing price of $143.32. The sale occurred against the backdrop of a pending acquisition by Fox Corporation at $160 per share, an 11% premium to Jedda's sale price, with the deal expected to close in the first half of 2027 pending regulatory approval. Roku, which operates a streaming platform with 60.1 million active accounts as of December 2021, reported trailing twelve-month revenue of $5.0 billion and net income of $201.5 million, and carries a market capitalization of $21.3 billion.
Roku IncCFO sold shares under a 10b5-1 plan, but the pending acquisition at a premium is the main event; no clear directional impact from the sale itself.
Fox Corp Class A