Roku Edges Out Netflix as Ad-Supported Streaming Battle Heats Up

Industry
โดย Zacks Investment Research·Read original
Summary · why it matters

Roku holds an edge over Netflix in the ad-supported streaming race, according to a Zacks Investment Research analysis. Roku’s first-quarter 2026 Platform revenues rose 28% year over year to $1.13 billion, with advertising up 27% and subscription revenues up 30%, and the company raised its full-year adjusted EBITDA guidance to $675 million. Netflix posted second-quarter 2026 revenues of $12.6 billion, up 13%, and expects ad revenues to roughly double to approximately $3 billion in 2026, but its live programming consumes more than 5% of content spend while driving only about 1% of total viewing hours. Roku trades at a forward price-to-sales ratio of 3.54X, below Netflix’s 5.51X, and its shares have returned 32.6% year to date, sharply outperforming Netflix’s 22.8% decline. Both stocks carry a Zacks Rank #3 (Hold).

Impact on stocks 2

Communication Services± Mixed · 2 stocks
Roku Inc
ROKU
▲ PositiveDemandrelevance

Roku's Platform revenues rose 28% with advertising up 27%, and it raised full-year adjusted EBITDA guidance, indicating strong end-customer demand for its ad-supported streaming services.

Netflix Inc
NFLX
▼ NegativeCompetitionrelevance

Roku is highlighted as outperforming Netflix in ad-supported streaming, with stronger revenue growth and a lower valuation, while Netflix's live programming is inefficient.

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