Rumere Co. Ltd.First-half net profit down 34.9% due to weak domestic demand for discretionary apparel and rising online traffic costs.

Rongmei Shares released its 2026 interim report. First-half net profit attributable to the parent was 23.83 million yuan, down 34.9% year on year, while operating revenue was 226 million yuan, down 24.0% year on year. In the second quarter, operating revenue was 114 million yuan, down 23.4% year on year, and net profit attributable to the parent was 10.13 million yuan, down 38.3% year on year. The company said the decline was mainly due to weak domestic demand for discretionary apparel and rising online traffic costs, which hit clothing sales volumes. It has adjusted its operating strategy to focus on higher-value-added products and opened a new image display store, Rongmei Home, to strengthen brand influence.
Rumere Co. Ltd.First-half net profit down 34.9% due to weak domestic demand for discretionary apparel and rising online traffic costs.