Sabina Public Company Limited, or SABINA, is adjusting its strategy in response to low economic growth, shifting its main goal from driving sales to preserving profitability through efficient cost management and margin improvement. Chief Executive Officer Duangdao Mahanavanont said that in the second half of this year, especially the fourth quarter which is the festive season, the company plans to stimulate purchasing power by continuously launching new products, both in the lingerie and non-innerwear segments. The non-innerwear portfolio has significantly increased its share and delivers good margins, as the company employs a customer-centric product development strategy. In addition, SABINA plans to collaborate with various brands, including Thai brands, to expand into international markets and become a regional brand, while also leveraging AI to enhance cost management efficiency and customized production, in order to sustain profit growth in line with targets.
Sabina Public Company LimitedCompany shifts focus to profitability via cost control and margin improvement, and non-innerwear segment delivers good margins.