Duangdao Mahanavanont, Chief Executive Officer of Sabina Public Company Limited, or SABINA, disclosed that sales in the third quarter of 2026, starting from July, have begun to show a recovery in the retail channel, which is the company's main channel with the largest share of sales, covering both sales through Sabina shops and Sabina counters in department stores. She expects the key factor to be the launch of new collections in both the lingerie and non-lingerie product groups, which have been well received by consumers. Earlier, SABINA reported its second-quarter 2026 results, with the retail channel, which accounts for 56% of revenue, seeing sales fall 9.4% compared with the same period a year earlier. The non-store retail channel, or NSR, which accounts for 35%, saw sales drop 13.5%, while the original equipment manufacturing channel, or OEM, which accounts for 9%, posted sales growth of 1.5%. The company said it remains on track to maintain its net profit margin target for this year as planned, and expects its portfolio of non-lingerie products to expand to 5% of the total portfolio within this year, in line with its target.
Sabina Public Company LimitedQ3 retail sales recovering as new lingerie and non-lingerie collections are well received by consumers, lifting the main retail channel.
