Sabina Public Company Limited, or SABINA, disclosed that sales in the third quarter of 2026, from July to date, have begun to recover, particularly through retail channels, which are the main channel accounting for the largest share of sales, including sales through Sabina shops and Sabina counters in department stores. Chief Executive Officer Duangdao Mahanavanont stated that a key factor was the launch of new product collections in both the lingerie and non-lingerie groups, which were well received by consumers. Although overall purchasing power may be lower due to household debt problems and the transition into an aging society, the company has shifted to focus on efficient cost management and is confident it can maintain profitability, especially the net profit margin this year, in line with its target. As for coping with Chinese products in online channels, the company has continuously monitored and assessed the impact, focusing on research and development of new innovations. Regarding the increase in online platform fees, the company has not been significantly affected, since SABINA is one of the leading brands in the online market and continues to maintain good margins from online platforms. In addition, the company aims to increase its portfolio of non-lingerie products to 5% of the total portfolio within this year, in line with its plan.
Sabina Public Company LimitedQ3 2026 sales recovering, especially retail channels, driven by new lingerie and non-lingerie collections well received by consumers.
