Salesforce.com IncSalesforce becomes Title Sponsor of FIDE World Chess Championships through 2028 and official AI partner, deploying Agentforce 360 across FIDE operations and fan platforms.

Salesforce announced a landmark multiyear partnership with the International Chess Federation, becoming Title Sponsor of the FIDE World Championship Matches 2026–28 and the official AI partner of the FIDE World Chess Championship and FIDE Rankings. The deal covers the 2026 and 2028 World Championship Matches, the 2027 Women's Match, and the world rankings, which will be presented as the Salesforce FIDE World Chess Championships and Salesforce FIDE Rankings. FIDE, the governing body of chess since 1924, oversees 204 national member federations, 1.5 million rated players, and tens of thousands of rated events per year across 195 countries. The collaboration will deploy the full Agentforce 360 portfolio, including Slack, to unify FIDE's operations, player rankings, and fan connections on a single platform, powering a Chess Concierge Agent for 1.2 million monthly visitors and an ELO Player Rating Agent that automates rating data pipelines across 204 federations. FIDE CEO Emil Sutovsky called it a truly landmark agreement, while Salesforce President of Applications and Marketing Patrick Stokes said the company was honored to bring the power of the Agentic Enterprise to the sport.
Salesforce.com IncSalesforce becomes Title Sponsor of FIDE World Chess Championships through 2028 and official AI partner, deploying Agentforce 360 across FIDE operations and fan platforms.