Salesforce.com IncCRM
▼ NegativeDemandrelevance
Lost major healthcare customer Curative to in-house AI CRM, raising concerns about client retention.

Curative has ended a major contract with Salesforce and deployed its own in-house, AI-powered CRM platform for healthcare operations, citing cost and speed advantages. Salesforce responded by highlighting ongoing security and compliance challenges for AI-driven platforms in regulated sectors such as healthcare. The move raises fresh questions for investors about how generative AI could affect traditional SaaS models and client retention in sensitive industries.
Salesforce.com IncLost major healthcare customer Curative to in-house AI CRM, raising concerns about client retention.
Deployed its own AI-powered CRM platform, citing cost and speed advantages over Salesforce.