Samsung Electronics Co LtdSamsung expects memory shortage to worsen, with AI labs securing long-term contracts, boosting its semiconductor sales.
Samsung expects the ongoing shortage of RAM chips to intensify in 2027 and persist until at least 2028. The company, which supplies roughly a third of the world's memory chips, said during its Q2 earnings call that frontier AI labs are sharing medium- to long-term demand forecasts directly with Samsung to secure future supply. This allows Samsung to prioritize customers willing to sign long-term contracts, giving it multi-year visibility to install equipment and ramp up production while avoiding historical boom-and-bust cycles. The AI-driven shortage has pushed up chip prices, driving Samsung's semiconductor unit to record Q2 sales but shrinking profitability in its smartphone and TV divisions due to higher component costs. Samsung has raised prices on Galaxy smartphones and tablets, leading to lower demand, while Apple also increased prices on MacBooks, Macs, and iPads and warned of slowing revenue growth. Nvidia is expected to raise consumer graphics card prices by 20% to 30%, potentially driving up prices of gaming devices, desktops, consoles, and laptops.
Samsung Electronics Co LtdSamsung expects memory shortage to worsen, with AI labs securing long-term contracts, boosting its semiconductor sales.
Apple Inc.Apple raised prices on MacBooks, Macs, and iPads due to higher component costs, which may dampen demand.
NVIDIA CorporationNvidia is expected to raise consumer graphics card prices by 20-30%, potentially reducing demand.