Macerich has begun the search for an official naming rights partner for the newly redeveloped signature gathering space and social hub at Scottsdale Fashion Square, one of the country's premier luxury retail centers. The opportunity follows the successful launch of PenFed Plaza at Tysons Corner Center, a sister property outside Washington, DC. The third phase of renovation at Scottsdale Fashion Square began in January 2026 and is expected to be completed ahead of the holiday season, building on a larger redevelopment that added upscale restaurants including Élephante, Catch, and Din Tai Fung. The redesigned space will feature a three-story digital spectacular on an elevator tower, offering the naming rights partner always-on brand presence, iconic signage, year-round media, and branded wayfinding. Interested parties must contact Macerich's Business Development team by July 15, 2026.
Macerich CompanyMacerich is seeking a naming rights partner for its redesigned social hub, generating new revenue and brand exposure.