The Scotts Miracle-Gro Company has launched its first comprehensive Hispanic marketing initiatives for its Scotts, Ortho, and Miracle-Gro brands. Developed with Lopez Negrete Communications, the campaigns will run across broadcast, digital, social, and streaming throughout spring and summer. The effort targets younger Hispanic homeowners and renters who view outdoor care as an expression of pride and identity. Campaigns include Scotts Turf Builder's "Mejor Pasto. Controla Tu Gasto," Ortho's "Mi Casa es Mi Casa," and Miracle-Gro's "Es un Milagro. Es Miracle-Gro." The company, with approximately $3.34 billion in sales, aims to deepen engagement with one of the fastest-growing consumer segments in the United States.
Scotts Miracle-Gro CompanyNew Hispanic marketing campaigns aim to boost product demand among a fast-growing consumer segment.