ScottsMiracle-Gro has appointed Nick Miaritis as executive vice president and chief brand officer, a new executive-level position. Miaritis, formerly chief client officer at VaynerMedia, will oversee the company's brands and lead all marketing strategies as part of its SMG 2.0 transformation into a premier outdoor lifestyle brand. He will report to President and Chief Operating Officer Nate Baxter. The company, with approximately $3.3 billion in sales, aims to expand ecommerce and connect with a new generation of consumers through social and digital marketing.
Scotts Miracle-Gro CompanyAppointment of new chief brand officer as part of SMG 2.0 transformation to drive growth and ecommerce.