Seamild Foods' application to register the 'Seamild Shiyang' trademark has been rejected again. The China National Intellectual Property Administration issued a rejection notice on September 8, and trademark number 92741690 for 'Seamild Shiyang' in international class 30, featuring a seal-carved framed artistic graphic style, failed to pass. Previously, from January to April 2026, nine word-mark applications for 'Seamild Shiyang' were all rejected after review of the rejection. The review authority determined that the trademark contains the characters 'Shiyang', meaning food-based nourishment, and when used on grain and food products, it could easily mislead the public about the function and purpose of the goods. This constitutes a deceptive situation under item 7 of the first paragraph of Article 10 of the Trademark Law of the People's Republic of China, and this clause is an absolute prohibition that cannot be overcome through use to obtain registration. On July 2, the company changed its strategy, adjusting the trademark from a pure word mark to a seal-carved framed artistic graphic style and reapplying, which was seen as a key move to bypass the prohibition on 'Shiyang'. However, the rejection notice on September 8 gave a negative answer. At the company level, the nourishing powder has been clearly defined as a purely incremental addition and the second growth curve. The investor relations activity record disclosed on July 21 shows that the related online business uses 'Seamild Shiyang' as an independent brand with a dedicated team and store matrix, and the company plans to expand the nourishing powder series to nationwide offline channels and expand SKUs in 2026. The record disclosed on August 21 shows that in the first half of the year, nourishing powder sales came mainly from some offline channels, and online promotion will begin in the second half. In an email reply to reporters, the company said that the trademark registration application for 'Seamild Shiyang' has been resubmitted and is currently in the normal examination process, and this matter will not affect the product promotion or daily operations of the company's nourishing powder segment.
Guilin Seamild Foods Co LtdChina's IP authority rejected the 'Seamild Shiyang' trademark again, blocking the brand rights for its nourishing powder second growth curve.
