SEGG Media's Board of Directors resoundingly approved a transformational growth strategy that transitions Lottery.com exclusively to an affiliate model, establishing it as the company's global master affiliate platform. The initial rollout will prioritize licensed lottery operators across North and Latin America, consistent with previously announced strategic plans for these regions. SEGG Media expects to begin announcing individual Lottery.com affiliate partners imminently as agreements are finalized. The move positions the company within the global lottery industry, valued at approximately $374 billion in 2025 and projected to reach $396.1 billion in 2026, with the online lottery segment estimated at $13.22 billion in 2026. The affiliate marketing industry generated an estimated $19.6 billion in 2025 and is projected to reach $24.7 billion in 2026, with iGaming affiliate spend at $4.3 billion annually.
Lottery.com Inc.Lottery.com approved as global master affiliate platform, expected to drive affiliate partner agreements and revenue.