ServiceNow IncServal's Catalyst directly competes with ServiceNow's IT workflow automation, potentially threatening its market position.

Serval, a San Francisco-based startup, has launched Catalyst, an AI platform that automates the creation of IT workflows, moving beyond traditional ticket-based systems. Catalyst analyzes help desk history to draft workflows, skills, forms, and policies, and even creates background agents to proactively fix issues. CEO Jake Stauch says the goal is "automating automation itself," shifting IT admins from manual builders to architects. During beta, over 90% of customers used Catalyst as their starting point, with Ramp building workflows 50% faster and Mercor onboarding over 4,000 experts. This positions Serval against ServiceNow, which reported $3.88 billion in subscription revenue for Q2 2026 and closed its $2.85 billion acquisition of Moveworks in December 2025.
ServiceNow IncServal's Catalyst directly competes with ServiceNow's IT workflow automation, potentially threatening its market position.
Serval launched Catalyst, an AI platform automating IT workflow creation, a major product development.
Moveworks, acquired by ServiceNow, faces competition from Serval's new AI platform in IT automation.
Mercor onboarded over 4,000 experts using Catalyst, showing successful adoption.
Ramp used Catalyst to build workflows 50% faster, indicating adoption and benefit.