Shopify is reportedly preparing to ban all vape products from its platform as soon as this week, following pressure from U.S. state attorneys general over illegal e-cigarette sales. Reuters reported that Shopify has been in talks since last year with a bipartisan group of 25 state attorneys general, who have pushed the company to crack down on vape sellers operating without legally required U.S. licenses or violating other laws. A Shopify spokesperson said the company has always prohibited illegal activity and takes action when merchants violate its rules, adding that enforcement decisions consider global legal frameworks and are not based on pressure from any single group. The move could disrupt e-commerce sellers and create a chilling effect across the vape market, where British American Tobacco has estimated the illegal U.S. vape market at about $9 billion.
Shopify IncShopify to ban all vape products following pressure from state attorneys general
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British American Tobacco PLCban could disrupt e-commerce sellers and create chilling effect on vape market, where BAT has estimated $9B illegal market
