Snap IncSNAP
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Acquires Illumix to strengthen AR technology for its Specs glasses.

Snap Inc has acquired Illumix to bolster its augmented reality efforts, Variety reported on June 4. Illumix develops AR products that connect digital and physical environments, including an AR version of the video game Five Nights at Freddy's. Snap will leverage Illumix's technology and platform as it works to revamp its AR glasses known as Specs. The company recently formed a standalone unit called Specs Inc. to focus on developing AR glasses, which it believes will be the most important computing platform since the smartphone.
Snap IncAcquires Illumix to strengthen AR technology for its Specs glasses.