Snap IncLaunch of $2,195 SPECS AR glasses criticized for design, comfort, and pricing, causing sharp stock drop.

Snap Inc. launched SPECS, $2,195 see-through augmented reality glasses that function as a wearable computer, with pre-orders open and shipments expected this fall in the US, UK, and France. The debut highlights Snap's decade-long AR investment and more than 7,000 patents, but has drawn sharp criticism over design, comfort, and pricing, raising questions about whether this premium hardware push aligns with the company's core audience and business model. The sharp stock drop after the launch underlines how Specs spending and adoption are now central to the near-term catalyst of margin improvement, and to the key risk that persistent losses and high hardware costs keep weighing on the story. Snap's narrative projects $8.1 billion revenue and $413.7 million earnings by 2029, with a fair value estimate of $7.63, a 64% upside to its current price, while more bullish analysts had assumed roughly $8.7 billion in revenue and $856 million in earnings by 2029 before the SPECS launch reaction.
Snap IncLaunch of $2,195 SPECS AR glasses criticized for design, comfort, and pricing, causing sharp stock drop.