SNNP has partnered with Kamu Kamu to launch a new product, Jele Chewy x Kamu Kamu, aiming to broaden its consumer base among Gen Z and refresh the brand image. Mr. Viroj Vachiradetkul, Senior Deputy Managing Director of SNNP, said the collaboration combines Jele's strength as the jelly market leader with Kamu Kamu's unique identity. Mr. Tinnakrit Sintattasophon, Chief Executive Officer of Kamu Kamu, noted that the partnership lets consumers enjoy Kamu Kamu flavors in a convenient jelly format and opens doors to new customer segments through Jele's strong distribution. The product comes in two flavors: Assam tea jelly with brown sugar konjac in strawberry flavor, and Camellia tea jelly with brown sugar konjac in lychee flavor. Each 150-gram pack is priced at 15 baht and is available at 7-Eleven, Lotus's, and Makro nationwide.
Srinanaporn Marketing Public Company LimitedNew product launch with partner Kamu Kamu to attract Gen Z consumers, leveraging Jele's market leadership and distribution.
Partnership with SNNP allows Kamu Kamu to reach new customer segments through Jele's strong distribution channels.