SoFi Technologies Inc.SOFI
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SoFi launches AI-powered coach, a product/tech development that could boost cross-selling and customer stickiness.

SoFi Technologies has launched SoFi Coach, an AI-powered chat tool that provides personalized financial insights to users. The feature allows members to link all their financial accounts and ask questions about spending, savings, investments, and debt repayment. Early testing showed nearly 70% of test members took actions to improve their finances. CEO Anthony Noto views AI as a super-cycle with huge growth opportunities. SoFi Coach could boost cross-selling and customer stickiness as the company continues to grow, with 14.7 million customers as of March 31, up 35% year over year.
SoFi Technologies Inc.SoFi launches AI-powered coach, a product/tech development that could boost cross-selling and customer stickiness.