Sofya released its 2026 semi-annual report. In the first half of the year, it achieved operating revenue of 3.377 billion yuan, and net cash flow from operating activities turned positive from negative. Among these results, direct-sales channel operating revenue grew 16.53% year on year, becoming the core structural highlight of the reporting period. Behind the direct-sales growth lies a systematic breakthrough in products, channels, and delivery models. The company has built a three-tier service matrix around existing-home scenarios, covering full renovation, partial renovation, and light renovation with quick installation, addressing the full spectrum of needs from whole-home fit-out to partial upgrades. It has also focused on existing-home renovation in communities, new homes in county markets, and self-built houses in townships and villages, tapping into the stock and lower-tier markets. On the delivery side, Sofya has achieved integrated end-to-end control from design and production to installation. Its one-time completion rate for integrated custom hard-fit delivery leads the industry, and the direct-sales channel has become an important engine for the company's sustained growth.
Suofeiya Home Collection Co LtdDirect-sales channel revenue grew 16.53% year-on-year, driven by product, channel, and delivery model improvements, indicating strong end-customer demand.