Anheuser-Busch InBev SA/NVAnheuser-Busch's full Colorado product portfolio now distributed by Southern Glazer's, potentially increasing sales.
Southern Glazer’s Wine & Spirits has completed its acquisition of substantially all of the assets of Eagle Rock Distributing Co.’s Colorado operations. The deal brings Anheuser-Busch’s full Colorado product portfolio—including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox Beverages, and Phorm Energy—as well as brands like Tilray Brands, Talking Rain, AriZona Beverages, Novamex, Essentia Water, Station 26 Brewing Co., Happy Dad, and Nestle under Southern Glazer’s distribution. Jeffrey Gerali, formerly Senior Commercial Director at Anheuser-Busch, has been named Senior Vice President, General Manager of Southern Glazer’s Beverage Company of Colorado, and Jason Charboneau becomes Senior Vice President, Sales for the Colorado unit. Eagle Rock will continue to operate its Georgia business in full.
Anheuser-Busch InBev SA/NVAnheuser-Busch's full Colorado product portfolio now distributed by Southern Glazer's, potentially increasing sales.
Nestle S.A.
Tilray IncTilray brands included in Southern Glazer's Colorado distribution portfolio, expanding market reach.
Southern Glazer's completed acquisition of Eagle Rock's Colorado operations, expanding its distribution network.
Eagle Rock sold substantially all Colorado assets, reducing its operations to Georgia only.