Southwest Airlines announced new benefits for its Southwest Business program, including a Business Priority product and New Distribution Capability connectivity. The Business Priority option, available in early 2027 for qualified corporate travel agreements, will offer preferred reaccommodation, standby, and boarding benefits. Southwest is also introducing NDC capabilities, with an evolved in-house API expected by the end of 2026 and Amadeus Altéa NDC connectivity anticipated later in 2027. These moves aim to give corporate buyers greater flexibility and access to Southwest's fare products and seating ancillaries through third-party booking tools.
Southwest Airlines CompanyNew Business Priority product and NDC connectivity aim to attract corporate travel demand.