Spectrum Reach announced it will expand its advertising business to provide many of the products and services of New York Interconnect, which will cease operations on September 28, 2026. The move streamlines operations and combines Spectrum Reach's advanced advertising capabilities with NYI's local market strength in the New York Designated Market Area. Certain NYI team members will join Spectrum Reach later this year, creating a unified team focused on supporting advertisers with multiscreen solutions. The expansion aims to offer enhanced multiscreen campaigns and make it easier for brands to reach audiences across the New York media market.
Charter Communications IncSpectrum Reach expands advertising business by absorbing NYI operations, enhancing multiscreen ad capabilities and local market strength.
Comcast Corp