Spotify said Friday it is expanding its video offering through a partnership with music-lyrics platform Genius, adding episodes of two of Genius' established artist-focused series to its service. The agreement gives Spotify users access to full episodes of Open Mic, which features artists performing their songs in stripped-down settings, and the platform will also carry older episodes of Verified, a series centered on artists explaining their lyrics and creative process, alongside new releases. Genius said Open Mic and Verified have accumulated more than 3.7 billion views combined since their respective launches in 2016. Rapsody is featured in the first new Open Mic episode under the expanded arrangement, performing "Pick A Side," a track from her latest album, God Gotta Afro & Gold Hoops, with new episodes scheduled for Thursdays, while Verified will release new episodes twice a week, on Wednesdays and Fridays. The partnership builds on Spotify's earlier rollout of Verified and gives Genius a wider distribution channel for its video programming.
Spotify Technology SASpotify expands its video offering with Genius' Open Mic and Verified series, adding content to attract and engage users
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