Spotify Technology SASPOT
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Spotify adds AI Persona badge for transparency, but impact on business unclear.

Music streaming giant Spotify announced on the 11th that it will display an AI Persona badge on the profiles of AI-generated artists starting in mid-September. In response to listener calls for transparency about whether an artist is a real person, the badge will be added to profile banners and search screens. Artists can now self-disclose through a tool starting the same day, and Spotify will also review profile images suspected of being realistic AI-generated images. Additionally, AI personas will be excluded from recommendations by default unless a user follows them.
Spotify Technology SASpotify adds AI Persona badge for transparency, but impact on business unclear.