SPVI Public Company Limited is preparing to invest 30 to 40 million baht to renovate and upgrade three flagship stores in Rayong, Rama 9, and Seacon Square, with completion targeted within 2026 to support the launch of new iPhone models in the second half of the year. Managing Director Traisorn Worayankosol said the company is focusing on two key factors: the pricing of new products and the volume of stock allocated to it. Under the assumption that prices will be similar to those at the iPhone 17 launch, overall sales are expected to trend positively. The company will also enhance its trade-in services and develop store formats and after-sales services to create a complete customer experience. The Rayong branch has already been completed, while Rama 9 is expected to be finished in September 2026, and Seacon Square has secured a new space with higher potential than before.
S P V I Public Company LimitedSPVI invests 30-40 million baht to upgrade flagship stores, expecting positive sales from new iPhone launch.
