SPVI stated that the iPhone price increase in Thailand will not affect costs and will help support profit margin growth, as the company can fully adjust selling prices accordingly. Existing inventory prices are not impacted, and even though unit sales may drop 10 to 20 percent, revenue and margin spread will remain the same because the higher unit price helps compensate. The company manages inventory within 30 days for agility and has restructured by reducing branches from 78 to 62, focusing on growth from existing branches. It is also running installment payment and trade-in campaigns to stimulate purchasing power. For 2026, it targets 10 percent revenue growth, with margins growing notably from cost control and expense reduction. First quarter 2026 results showed revenue of 2.03 billion baht and net profit of 54.23 million baht, and the second quarter 2026 trend continues to show good growth.
S P V I Public Company LimitediPhone price hike in Thailand supports margin growth as SPVI can adjust selling prices, offsetting potential unit sales decline.
