S P V I Public Company LimitedSPVI will sell the iPhone 18 Pro/Pro Max from day one and expects premium purchasing power plus the foldable iPhone Duo to support Q4 2026 sales.

SPVI Public Company Limited, or SPVI, is preparing to launch the iPhone 18 Pro and iPhone 18 Pro Max on the first day of availability, September 18, through both in-store and online channels. Managing Director Traisorn Worayankosol said the company is confident in purchasing power in the premium market, which is the core customer base for the Pro and Pro Max models. Prices for the new iPhone 18 lineup have risen by about 5,000 baht compared with the launch prices of the iPhone 17 on a model-by-model basis, driven by higher component costs, especially memory. At the same time, memory chip constraints are likely to steer component allocation toward newer, higher-value products, while supply of some older iPhone models such as the iPhone 13 and iPhone 15 is beginning to thin in the market. The company is also watching the iPhone Duo foldable smartphone, which is expected to start appearing in the market in mid-to-late October and is expected to help support sales in the fourth quarter of 2026. On sales strategy, the company is giving weight to sales through branch stores even though online channels are available, so that products reach actual users and to reduce purchases for resale. It is also using financial services and installment channels from non-bank groups to make it easier for customers to access the products.
S P V I Public Company LimitedSPVI will sell the iPhone 18 Pro/Pro Max from day one and expects premium purchasing power plus the foldable iPhone Duo to support Q4 2026 sales.