STANLY revealed that the automotive market in 2026 is expected to slow by about 10%, but the company has managed to maintain its sales level without following the market decline. It employs strategies such as cost reduction, developing new product champions, adding accessory products, and accelerating the expansion of its non-automotive business to diversify risks. Meanwhile, its financial position remains strong, with nearly 10 billion baht in cash and no borrowings. Mr. Apichart Leeissaranukul, Chairman of Thai Stanley Electric Public Company Limited, or STANLY, stated that the domestic automotive industry has not yet recovered, being in a low season and rainy period, which has slowed demand for vehicles. The trend for the final quarter of 2026 will depend on economic stimulus measures and clarity on the restructuring of automotive excise taxes, which will affect the industry's direction. The import of EV vehicles, especially completely built-up units accounting for more than half of imports, impacts Thai parts manufacturers and suppliers, as there is insufficient local production or use of domestic parts. The company is in discussions with the government to improve local content rules, particularly regarding the inclusion of profit margins in calculations, which may not reflect true value. International markets remain pressured by geopolitical conflicts and global economic issues, especially in the Middle East and the Russia-Ukraine war. The Cambodian market can no longer be relied upon as a primary market as in the past. The company is preparing countermeasures by developing new products, adding accessory items, and expanding non-automotive operations, investing in automation and cobots to reduce costs, with a payback period of one to two years, and streamlining its organizational structure. Recently, it paid a dividend of 17 baht per share, totaling approximately 1 to 1.5 billion baht, while cash flow remains normal. Fund managers have shown interest in meetings due to returns and management capability amid the crisis.
Thai Stanley Electric Public Company LimitedCompany has a strong financial position with nearly 10 billion baht in cash and no borrowings, and is investing in automation and cobots to cut costs with a 1-2 year payback.
