Starboard, Carnival, and Diageo Launch Exclusive Bulleit Bourbon for America's 250th Anniversary

Product / Tech
โดย Business Wire·Read original
Summary · why it matters

Starboard is partnering with Carnival Cruise Line and Diageo to introduce a limited-edition Bulleit Bourbon celebrating America's 250th anniversary. The single-barrel bourbon, personally selected by Starboard President and CEO Lisa Bauer and Carnival President Christine Duffy, will be exclusively available in retail stores on 14 Carnival ships this summer for $59.99. The ships include Carnival Celebration, Carnival Dream, Carnival Firenze, Carnival Freedom, Carnival Horizon, Carnival Jubilee, Carnival Legend, Carnival Magic, Carnival Miracle, Carnival Panorama, Carnival Pride, Carnival Sunrise, Carnival Sunshine, and Carnival Venezia. The collaboration complements Carnival's planned A250 summer celebrations honoring the anniversary.

Impact on stocks 2

Consumer Discretionary▲ · 1 stocks
Carnival Corporation
CCL
▲ PositiveDemandrelevance

Exclusive Bulleit Bourbon available on 14 Carnival ships, enhancing onboard retail experience and potentially driving cruise demand.

Consumer Staples▲ · 1 stocks
Diageo PLC
DGE
▲ PositiveDemandrelevance

Diageo's Bulleit Bourbon selected for exclusive limited-edition partnership, boosting brand exposure and sales through Carnival's retail channels.

Off-coverage companies 1

Starboard Cruise ServicesPrivate▲ Positive
Demandrelevance

Starboard partners with Carnival and Diageo to launch exclusive bourbon, expanding its retail offerings and strengthening cruise retail business.

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