Starbucks chair and CEO Brian Niccol said the pumpkin spice latte will not become a permanent menu item, calling it the defining drink of the fall season. Speaking on Yahoo Finance's Opening Bid, Niccol noted the company has discussed the idea multiple times but concluded the beverage should remain seasonal, kicking off the fall-to-holiday run. The pumpkin spice latte, first introduced in 2003, has sold hundreds of millions globally and typically returns to US menus in late August. The decision comes as Starbucks reported a 7.9% rise in global comparable-store sales, adjusted earnings of $0.85 per share, and an expanded operating margin of 14.4%, while raising its full-year guidance.
Starbucks CorporationPSL remains seasonal, maintaining its fall appeal and driving seasonal demand, while strong sales and raised guidance support positive outlook.