Starbucks shares have surged 23.1% year to date, closing at $103.61 and trading just 4.8% below their 52-week high of $108.88, as the company's turnaround strategy gains traction. The coffee chain posted its first year-over-year revenue and earnings growth in more than two years during the second quarter of fiscal 2026, with global comparable-store sales rising 6% and North American comparable sales up more than 7%. Customer traffic reached its strongest level in three years, supported by the Green Apron Service model, menu innovation including premium Matcha drinks and Cold Foam offerings, and a record 35.6 million active U.S. Rewards members. International markets also contributed, with positive comparable sales across all 10 of the largest markets for the first time in nine quarters, and a new partnership with Boyu Capital is expected to accelerate expansion in China. Despite the momentum, management cautioned that macroeconomic uncertainty, elevated product and distribution costs from coffee inflation and tariffs, and the need for continued flawless execution could limit further upside, leading Zacks Investment Research to maintain a Hold rating on the stock.
Starbucks CorporationStarbucks reported first year-over-year revenue and earnings growth in over two years, with global comparable-store sales up 6% and customer traffic at strongest level in three years.
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