Star Money Public Company LimitedSTARM
▲ PositiveTechnologyrelevance
Company unveils AI and digital platform strategy to expand customer base and improve operations.
Impact on stocks 1
Consumer Discretionary
Star Money Public Company LimitedStar Money Public Company Limited (STARM) has unveiled its operational plan for the second half of 2026, built around six key strategies. Mr. Choosak Vivatwongkasem, Managing Director, stated that the company will deploy AI to analyze customer behavior and leverage digital platforms to expand its customer base through partners such as Thailand Post. It will also adopt area-based management to enhance customer reach, focusing on B2C, B2B, and corporate employees in the eastern region through the Workplace project. Additionally, the company plans to introduce Lifestyle Solutions via a Shop-in-Shop model covering electric motorcycles, e-bikes, and tech products, as well as offer loans secured by electric vehicle title deeds. The company targets total revenue for 2026 to be no less than the previous year while maintaining prudent loan portfolio quality.
Star Money Public Company LimitedCompany unveils AI and digital platform strategy to expand customer base and improve operations.