StepStar unveils PPT prototype to build IPO hype, industry questions its hardware story

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StepStar held a full-category launch event after confidentially filing for a Hong Kong IPO, introducing its first AI phone, the STEPX Neo. However, the phone has no mass-production prototype, no core hardware specifications, no pricing, and no launch timeline, leading industry insiders to call it a PowerPoint product. The company's 2025 revenue was less than 500 million yuan, while R&D spending on computing power and algorithms alone reached 1.2 billion yuan, meaning commercial income is far from covering its burn rate. In a push for a 12 billion US dollar valuation, StepStar is pivoting to the AI plus devices track, but its self-developed hardware lacks deployment experience, ecosystem partnerships are shallow, and state-owned capital collectively holds less than 20 percent, offering weak state-backed endorsement. The market questions whether it can convince the secondary market with concept products amid a landscape of giants and a narrowing window of opportunity.

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StepStar's AI phone is a PPT prototype with no mass-production, specs, pricing, or timeline, raising doubts about its hardware story ahead of IPO.

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