Shopify IncAgent-referred traffic using Shopify Catalog data converts at twice the rate and 75% of AI-attributed orders came from outside its top 100 categories, supporting merchant demand.
StoneX reiterated its Buy rating on Shopify Inc. as the stock rose 3.45% intraday, pointing to comments from chief operating officer Jess Hertz made on September 1. Hertz said agent-referred traffic using Shopify Catalog data converts at twice the rate of traffic built on scraped data, and that 75% of AI-attributed orders in the prior quarter came from categories outside Shopify's 100 largest. StoneX reads the structured catalog data as both improving conversion and spreading demand, though Hertz noted agentic gross merchandise volume remains small and nearly 90% of quarterly revenue comes from merchants more than a year old. Shopify headcount has been flat for more than eight quarters while revenue grew 34%, on $13.27 billion of trailing twelve-month revenue and a gross margin near 48%. StoneX said the data supports Shopify's attempt to become the commerce and merchant-of-record layer sitting beneath multiple AI interfaces.
Shopify IncAgent-referred traffic using Shopify Catalog data converts at twice the rate and 75% of AI-attributed orders came from outside its top 100 categories, supporting merchant demand.
Stonex Group IncStoneX reiterated its Buy rating on Shopify, an analyst call on another company rather than a development for StoneX itself.
Hertz Global Holdings Inc