Sun Sweet Company Limited, or SUN, expects second-half 2026 performance to outpace the first half, supported by a weaker baht at 33 baht per US dollar and lower oil prices, which boost exports that account for 70–80% of total revenue to 40–50 countries. Key markets are in Asia, such as Japan, Korea, and Taiwan, giving confidence that full-year 2026 revenue will grow by the targeted 10–15%. In the fourth quarter of 2026, the company will begin installing machinery and testing production of sweet corn in paper boxes, a new innovation, while expanding investment in frozen products that carry gross margins as high as 30–40%, compared with around 20% for regular products. Although initial sales volumes will be limited by equipment constraints and product characteristics, the company currently has sweet corn production capacity of about 300,000 tonnes per year and is using only 50% of that capacity, so there is no need to expand factory buildings yet. Instead, it will focus on installing new machinery in a recently completed building with an investment of 150 million baht, which is expected to show clear results next year. In addition, the company has been gradually negotiating price adjustments for some products, especially ready-to-eat items, to reflect higher costs stemming from the Middle East conflict.
Sunsweet Public Company LimitedWeak baht at 33 per USD boosts exports, which account for 70-80% of revenue.