Supor faced pressure in the first half of 2026, with operating revenue of 11.41 billion yuan, down 0.59 percent year-on-year, and net profit attributable to shareholders of the listed company of 868 million yuan, down 7.70 percent. The company's domestic sales business saw slight growth, but export sales declined due to reduced orders from major clients. Overall revenue changed little, while the profit decline was significantly larger than the revenue change. To cope with weak domestic consumer demand and intensifying industry competition, Supor continued to increase marketing investment. Selling expenses in 2025 reached 2.409 billion yuan, up 10.41 percent year-on-year. In the first quarter of this year, selling expenses were 646 million yuan, up 11.17 percent, accounting for 10.98 percent of total quarterly revenue. Meanwhile, the company's R&D investment ratio has long hovered around 2 percent, lower than the 3 to 4 percent levels of peers such as Bear Electric and Joyoung. Recently, Vice General Manager Ye Jide and Chief Financial Officer Xu Bo together reduced their holdings by 43,800 shares, cashing out approximately 1.8788 million yuan. In addition, since 2023, Supor's annual dividend payout ratio has exceeded 99 percent, with cumulative dividends over three years surpassing 6.5 billion yuan, of which more than 80 percent went into the pockets of its French shareholder, sparking market concerns about its long-term competitiveness.
Zhejiang Supor Co LtdRevenue and net profit declined in H1 2026, with profit down 7.70%.
Joyoung Co Ltd
Bear Electric Appliance Co Ltd